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Livingston Parish Business and Community Blog

Livingston Parish Business and Community information
Thursday, October 21, 2021
Lessons from Influencers that Livingston Parish Businesses should check out

​When my friend’s thirteen-year-old daughter was approached by a major brand to be an influencer for them, I knew things were changing. Cynically, I wondered what did a thirteen-year-old or any kid have that a brand wanted? The obvious answer is a young following that can easily be led to make purchases. But just what are these influencers doing to build their audiences and how can we get a little of that for our own businesses without directly hiring them?

LP Chamber | Communications